About Us

Mission

Provide strategic advisory services to SMB owners to help them grow, scale, or exit. We provide the fractional leadership necessary to see around corners, de-risk critical decisions, and build unshakeable enterprise value.

What We Do?

We provide fractional executive leadership and strategic growth consulting. We don’t just offer "advice"; we integrate into your business architecture to bridge the gap between strategy and execution. We specialize in identifying unconventional angles to solve complex problems—whether that is organic scaling, operational optimization, or navigating a high-stakes crisis.

Who Are We For?

Whether you're a $1-$3M business owner at an inflection point, a PE firm that recently acquired $5M - $50M Revenue company, or a series A/B venture-backed startup with $5M + in funding, if you have achieved product market fit, but are currently hitting a plateau or facing a high-stakes decision, Oblique Partners is here for you. Clients who choose us are frustrated by the generic solutions offered by agencies and need a partner who can roll up their sleeves, lead a team, and protect their interests under pressure.

Our Founder

Dwayne Edwards

Dwayne Edwards is an executive leader with extensive experience bridging the gap between 0-to-1 innovation and 1-to-N scaling. He has a proven track record of operationalizing strategy at Fortune 500 companies (Capital One, Volvo) and global consultancies (IDEO). He is an expert in transforming complex business requirements into streamlined, profitable operations, demonstrated by managing P&Ls above $125MM, leading teams of 450+ employees, and unlocking multi-million dollar revenue streams. He is a Marine Corps Veteran who combines disciplined execution with creative problem-solving. He received his BA in Philosophy, Politics, and Law from Binghamton University and an MBA from Yale School of Management.

The Oblique Origin: Bridging the Intelligence Gap to Oblique Partners

After founding VMHA, Dwayne Edwards encountered a frustration familiar to almost every SMB owner: The Agency Trap. He hired and fired four separate marketing agencies in succession. Each provided a generic, "straight-line" strategy that treated his budget as an experiment and his business as a commodity. None moved the needle.

Coming from a background in Marine Corps Intelligence and Fortune 500 Innovation, Dwayne realized the problem wasn't the tactics—it was the architecture. Agencies were optimizing for clicks; he needed to optimize for enterprise value.

He decided to apply a disciplined, non-linear methodology to his own growth engine. The result? Organic traffic increased 22X in just five months, and Google Ads efficiency soared with a CTR exceeding 8%.

Dwayne realized there was a systemic gap between an owner’s P&L reality and an agency’s tactical output. He applied this same "Oblique" methodology to an online tax service, leading them to their highest revenue year on record.

Oblique Partners was founded to be the partner Dwayne couldn't find: A strategic advisory leadership firm that brings architectural discipline and tactical foresight to SMBs. We don't just provide services; we provide the strategic leverage and accountability required to see around corners and build a lasting legacy.

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